Nuestra Música va a las Escuelas | Logo
Nuestra Música va a las Escuelas ("Our Music Goes to Schools") is an educational and cultural initiative developed jointly by Paraguay’s collective rights management societies (AIE Paraguay, APA, and SGP) in collaboration with DINAPI and the Ministry of Education and Sciences (MEC). Designed to engage children and adolescents, the campaign aims to foster cultural pride and connect younger generations with Paraguayan musical heritage through interactive pedagogical workshops. The visual strategy pairs expressive, warm typography with a vibrant palette of sunny yellows and energetic coral tones, creating an approachable and uplifting tone. The design system balances creative warmth with structural clarity, seamlessly accommodating multiple institutional co-brands while delivering an engaging message across educational platforms and social media.