Chunchi Store | Logo
Chinchu Store is a women's fashion brand specializing in high-quality swimwear and activewear at accessible price points. Built around core values of efficiency, gratitude, and sustainability, the brand incorporates eco-friendly packaging to build a meaningful connection with its audience. The isotype cleverly fuses a female torso with an abstract heart shape, symbolizing confidence, empathy, and care. Paired with a vibrant color palette of deep violet, magenta, and soft lavender, the visual identity delivers a fresh, modern presence across digital touchpoints.