Bodega Benzi | Logo
Benzi is a dynamic brand identity for a Paraguayan beverage retailer blending in-store shopping with fast online delivery. Designed as a contest concept, it captures the energy, convenience, and accessibility of modern quick-commerce retail. The isotype cleverly fuses the letter "b", a bottle silhouette, and a plus sign—symbolizing the brand name, core product, and express delivery service. Paired with bold typography and a high-contrast palette of vibrant red, white, and charcoal, the visual system delivers an energetic, high-impact presence across all touchpoints.